xwisdom.

Explore posts by ILIAS ISM

3,034 posts by ILIAS ISM

Select a post to read
Launch a second SaaS for existing customersguideJust watched @asmartbear teardown @dmytrokrasun's $32k/mo screenshot API (9% churn) Jason laid out Options A-D: - Option A: Optimize baseline - Option B: Build a marketing tool - Option C: Sell the business - Option D: Go all-in on MCP / AI I think Jason missed the best strategy There’s an "Option E" that is even better 👇 Why not Option D (MCP / AI): Dmytro noted at 1h:31m that desktop agents already have browser access. Jason brushed it off as a sales objection, but Dmytro is right: 1. Local browsers are free & instant Cursor, Claude Code, and Windsurf spin up isolated Playwright instances (0ms latency, $0 cost). No 3rd-party API needed for prompts. 2. Static PNGs vs. interactive DOM Agents don't just need a picture, they click buttons, fill forms, and wait for DOM states. If you need cloud execution, you buy browser infra (@browser_use), not a screenshot API. 3. The "security" argument is backwards Jason argued local agents get access to "your email and bank". But Playwright launches fresh ephemeral profiles with zero cookies or saved sessions. Plus, 3rd-party APIs can't reach internal or staging URLs behind a corporate VPN anyway. Local IS the enterprise-safe option. 4. ScreenshotOne’s real moat It’s not LLM chat prompts, it’s background execution and automation at scale (anti-bot bypass, Cloudflare evasion, 500 parallel renders). That’s how I use it at https://t.co/fiqqEJPjZ6 for web scraping and https://t.co/X5gQf8nHsk for brand identity. Why Option B (Jason’s version) falls short: Jason suggested reusing screenshot code for a marketing regression tool, but Dmytro is burned out on screenshots. The real asset isn't screenshot code. It's DISTRIBUTION. Dmytro has: - 1,000 paying B2B customers - Domain Rating of 62 (DR 62) - #1 ranking high-intent search traffic 🏆 Option E: Launch SaaS #2 to the same audience 1. Analyze the full workflow What do users do right before or after screenshots? - Cold email teams need contact email enrichment - AI devs need HTML → Clean Markdown for LLMs - QA teams need visual regression diffs 2. Sell a 2nd full-priced subscription Don't add cheap $5 add-ons. Launch a 2nd standalone API at a full $30–$50/mo. 3. $0 CAC expansion MRR Starting from zero means 12 months grinding backlinks. SaaS #2 gets instant cross-sells from 1k paid users + DR 62 search leads on Day 1. Write listicles & "how-to" guides on ScreenshotOne that rank immediately for adjacent API keywords. 4. Cures founder burnout safely Fresh product momentum backed by a $30k/mo cash-flow safety net. Option E is the ONLY play that fits Dmytro’s psychological state on the call: - Option A makes him feel "tired" & "not super excited" - 5 more years of it feels like "there's so much more to do" - Option C (selling) would be a "painful experience... from zero" SaaS #2 gives him new-build energy without from-zero pain: new problem, new market, new landing page, backed by 1,000 customers and a ranked domain. TL;DR: Keep App #1 on maintenance ➔ Analyze workflows ➔ Launch SaaS #2 to your current audience.ILIAS ISMJul 26110Blitz SEO fixes mismatched search trafficguide🔥 https://t.co/5GY6eRQtkS by @nicmauro has a solid product, decent backlinks (DR 43), and real users, but their SEO is leaving thousands of clicks on the table In this SEO roast, I break down exactly what's wrong and give them a step-by-step playbook to fix it 👉 Why 90% of their traffic is from the wrong country 👉 The 6,000 vol keyword hiding in plain sight 👉 How a 0KD keyword could be their fastest win 👉 Why blog posts are "bounce rate machines" 👉 "Blitz SEO" sprint to go from page 50 → page 1 TIMESTAMPS 00:00 – @Ahrefs Domain Rating, Backlinks & Traffic 01:30 – The Traffic Problem & Brand Keyword Confusion 03:00 – "TikTok Analytics" vs. "Social Listening" 04:30 – The Duplicate Content Risk (+ Canonical Fix) 07:00 – Blog Content: Why Users Bounce Immediately 09:30 – Competitors: What Hootsuite & Brandwatch Do 11:00 – The "Social Listening Tools" Listicle Strategy 13:00 – Feature Pages Don't Rank (& How to Fix Them) 15:00 – Blitz SEO: Pick ONE Keyword and Go All-In 17:00 – Newsletter: Turn Blog Readers into Subscribers 🔥 Try the Blitz SEO Notion template (free) → https://t.co/XzlBVaHgkQ 💬 Want your own SEO roast? https://t.co/uxlLitCOwl!ILIAS ISMApr 2699SEO roast finds four AI audio mistakesguideI just SEO roasted https://t.co/Sq2B4Avxg2 (an AI voice, video, and music generator with 150k+ users). They have a DR 41 domain and a solid product, but their organic search is completely stuck. Here are 4 mistakes holding them back and how to fix them: 1. The "all-in-one" positioning Their homepage title is "AI Voice, Video, Music & Image Generation - All in One Platform". Nobody searches for "all-in-one AI platform". They search for the job: "free text to speech", "AI voice cloning", or "UGC video generator". Split the intent across dedicated product pages instead of forcing the homepage to rank for everything. 2. Passive tool pages When someone lands on a "Text to Speech" keyword, they want to generate audio immediately. Competitors like CapCut win because they put an active input box and "Generate" button right on the page. Verbatik puts a passive sample preview and a "Sign in with Google" wall. Give users a working tool first. 3. Title tags getting truncated Their titles are bloated with em dashes and brand stuffing ("Free Text to Speech with 1,500+ Realistic AI Voices - Verbatik AI"). Google cuts them off at 60 characters. Keep it punchy: "Free Text to Speech Online | Verbatik". 4. Outrank AI blog They published auto-generated listicles like "Top 13 Best Free Audio Mixers" (with a banner image that literally says "Top 12"). No real screenshots, no audio samples, no actual testing. Readers bounce in 3 seconds, which signals to Google that the content is low quality. A DR 33 site with 5 well-tested comparison articles (real audio clips + UI screenshots) will easily outrank 50 AI-generated filler posts. BUT - https://t.co/DKXs4jfnv8 (coupon code ILLY) helped Verbatik out a lot, they have now at least a bunch of content to improve and a few backlinks. I would recommend it to kickstart SEO, just remember to rewrite content, delete duplicates, remove filler! Full roast + breakdown here: https://t.co/cf0uy1UFrlILIAS ISMJul 2680One useful article beats thin pSEO pagesguideI just finished an SEO roast for a SaaS company planning to build 1 landing page per video game they support Thousands of pages, huge engineering effort So I pulled data on their biggest competitor who already did it: → 12 programmatic pages (one per game) → Their BEST page ranks #1 for "Fortnite <keyword>" → Traffic value: $18/month Eighteen dollars For the #1 spot On the biggest game in the category Here's what everyone gets wrong about programmatic SEO: You're not rewarded for quantity You're rewarded for "search volume × commercial intent" And outside the top 3–4 games (Fortnite, Valorant, CS2, CoD)… Nobody is searching "[game] <keyword>" The demand just isn't there Meanwhile, a competitor took the opposite approach: → 1 blog post: "Best <keyword> for Fortnite" → ~60 clicks/month → Ranks for dozens of keywords → Converts better (readers are actively comparing) Just 1 blog post > 12 programmatic pages The right question to ask is "What are people actually searching for and will they convert?" What works for most SaaS SEO: → Listicles ("best X for Y") → Dedicated /tools pages → High-intent commercial keywords What usually doesn't: → Thousands of thin programmatic pages The only time programmatic SEO wins is when you have high-volume, templated queries like Zapier's "connect X to Y" pages Everything else? Just write a blog post!ILIAS ISMApr 2628SEO saturation can hide a CTR leakguidejust got off a call with a 🇺🇸 founder today and he said something I hear all the time: "We've done SEO. We hired agencies. We ranked for some stuff. But now it feels saturated." And honestly, I get why he felt that way. They’ve built a real business. Nine years old. Over a thousand B2B clients served. Not some churn-and-burn affiliate site. A real brand. Which is exactly why they got uncomfortable with the usual agency playbook. Too much grey-hat, too much "trust us bro" too much risk for a business that actually matters. So of course we looked at the data using @ahrefs. And the funny part is, the problem wasn’t that SEO wasn’t working. One of their pages was ranking #1 and getting something like 0.02% CTR! That’s insane. That’s like owning a shop on the busiest street in town, having the best location, and then putting a dusty handwritten sign in the window that nobody wants to walk into. Google was already sending them the opportunity. Humans just weren’t taking it. Then we looked deeper. Bottom of funnel? Pretty solid. They were already capturing the obvious searches, the "I need this now" type keywords. But their competitors were doing something smarter. They were catching people before they searched for the solution. Software error codes. Government resources and help. Lots of education. Comparison pages. Even things like best laptops for their audience. In other words, my client was waiting at the cash register, while the competitors were meeting the customer in the parking lot. That’s when the whole thing clicked. A lot of companies think SEO is about squeezing harder on the same few money keywords. It’s not (always). Sometimes the reason growth feels "saturated" is not because the market is too small. It’s because you’re only showing up at the very end of the buyer journey, when everyone else has already built the relationship. That’s why I like https://t.co/ceBVN8yFw9 Not because I want to sell some magic agency fantasy. Not because I think every company needs more content for the sake of content. But because sometimes you don’t need a new strategy from scratch. You need someone to point at the obvious leak: the page with dead CTR, the content buckets you never built, the backlinks your competitors already proved work, and the part of the funnel you’ve been ignoring for years!ILIAS ISMMar 2625Blitz AI SEO targets buyer promptsguidejust landed in 🇲🇽 Mexico and hopped on a 15 min free audit an agency owner booked with @MagicSpaceSEO so they already have a 40 DR, 500k impressions, lots of existing SEO pages that rank but not enough, they want to 2-3x that ASAP So time for a new strategy called "Blitz AI SEO" 👇 which is "Blitz SEO" (focus on 1 keyword and do everything possible) but for AI prompts Here is exactly what we will do 1. run Google SERP checks for the top 5 money pages / location pages 2. look at what ranks in the top 10 3. optimize existing blog posts instead of blindly writing more 4. scan the same prompts in AI SEO Tracker to see if they appear in ChatGPT/Perplexity/Gemini/AI search etc 5. track brand mentions weekly 6. compare competitor backlinks 7. get listed in relevant directories / listicles / profile pages 8. build guest posts, link insertions, citations, reddit seo, quora and mentions from pages Google/AI already trusts 👉 SEO + AI SEO + backlinks + directories + prompt tracking if you want a quick version of this for your site, you can book a free 15 min audit at https://t.co/83TX8QdoYe and if you want to track your AI search visibility yourself: https://t.co/UT6ptWD57f (free trial works)ILIAS ISMMay 2618The Top 10 Tools hack is deadguideThe "Top 10 Tools" SEO hack is now dead For years, SaaS founders (including me) used a simple playbook: 1. Write a "Best [Category] Tools" article 2. Rank it #1 3. Put your own tool at the top 4. Profit But the most recent ChatGPT and AI Overviews algorithm updates no longer trust a single source, they scan the web to see who everyone else mentions. If you say you're the best, but nobody else mentions you? The AI ignores you. To rank in AI search, you don't need more content on your blog You need mentions on other high-authority blogs You need consensus We realized this quickly at MagicSpace SEO, as we monitor prompts constantly with https://t.co/WqnOyxtKle and we track which sources influence the responses. Which is why we just pivoted our inventory at https://t.co/fiqqEJPROE to focus specifically on DR50+ placements and a new 40 guest-post bundle for only $1799 ($45/post) Other AI SEO tools who did not catch up and are focused on writing? Cancel them today. It's over. The game isn't "content" anymore, it's now "backlinks". Are you seeing your AI traffic dip yet?ILIAS ISMNov 2517OpenAI used programmatic SEO at scaleguide👀 yooooooooooo, OpenAI just hired an SEO expert And they added 500k new monthly search traffic in the last 3 months! So I used @ahrefs to reverse engineer the new playbook 👇 - Feature landing pages: /images/, /translate/, /sora/ targeting head terms like "ai image generator" (918K vol) and "translate" (23M vol) - Plan pages: /plans/plus/, /plans/free/, /plans/pro/ capturing comparison & pricing searches (for AI SEO) - Use-case pages: /use-cases/students/, /k12-teachers/, /scientists/ for audience-specific keywords - Localized versions: /zh-CN/, /ja-JP/, /ar/ pages for international traffic The /images/ page alone: 298K traffic, +$238K value Classic programmatic SEO at scale How to do this in Ahrefs: 1. Site Explorer → enter domain 2. Go to "Top Pages" report 3. Click "Status" filter → select "New" 4. Set date comparison: Last 3 months 5. Sort by Traffic to see biggest wins This shows every page that didn't exist (or had zero traffic) during your comparison period Gold for competitive researchILIAS ISMFeb 261.1KSEO roast of a photo gallery toolinsight🔥 22-minute SEO roast https://t.co/VN5yuog0nr turns Google Drive folders into client galleries... and has basically zero organic traffic Meanwhile Pixieset is DR 92 with 10M backlinks! In this audit I break down 👇 - Why photographer subdomains (not the blog) print the backlinks - The AI Overview that already says “don’t send a Drive folder” and names Pixieset / Pic-Time / SmugMug - Why Grok reviewed PicSpotr on GetApp instead of PicSpot - Why Pic-Flow’s 500k converter visits are a trap https://t.co/7Rv3qHJO6y TIMESTAMPS 00:00 - PicSpot: Drive folders → client galleries 00:39 – Pixieset: DR 92, 288k organic, 10.1M backlinks 01:47 – The demo is the product, make it rankable 03:05 – Duplicate titles: examples still say the home H1 06:29 – The trick: host public sites on free plan 07:16 – ShootProof: photographer subdomains 08:51 – SmugMug DR 91: brand search + client URLs 09:44 – Don’t copy this: Pic-Flow’s free converters 11:45 – Unaware prompts people 12:18 – AI Overviews names competitors 13:00 – The listicle Google is citing 13:45 – Reddit already sells Pixieset’s free 3GB plan 16:28 – Bottom-funnel: turn Drive into a photo gallery 16:56 – Grok opens pricing, then hunts for reviews 17:54 – GetApp serves PicSpotr (wrong product) 18:31 – "[competitor] reviews" SERP: email those blogs 19:52 – ChatGPT AI SEO 21:48 – TLDR: titles, hosted galleries, posts, directories Get your own roast → https://t.co/262J4f3otWILIAS ISMAug 26213Build a database of verified SEO trafficinsightBye Bye fake DR screenshots 👋 I built https://t.co/06JMvcbh7R, the database of verified SEO traffic sites! 1. Submit your url: https://t.co/eIDyLU9QVE 2. Get a full human-written review 3. And a nice dofollow backlink as a bonus There's no way to game the system. It's all running on my server, and users can't edit the SEO data. + It comes with the leaderboard of startups with the most clicks & SEO traffic in the last 30 days Go get verified!ILIAS ISMOct 25197Build skills before recurring revenueguideDago's absolute wrong indie hacking isn't about luck, it's about building the right systems and skills we went from 0 followers to 20k and 0 SEO experience to where @MagicSpaceSEO is now working with $1B+ companies in just 15 months he shouldn't have quit launchday when it got traction and take a $20k/mo sales job calling it a lottery the moment his salary payment drops is wild when his story proves exactly the opposite here's the actual framework that works 👇 (and anyone can do this) tldr: the idea is to build up your skills, and authority and become the expert in your field, get cash for doing manual work, then build recurring revenue without having to sell sponsorship slots on your wedding suit 1️⃣ layer 1: free audits - build authority publicly - seo roasts, design teardowns, frameworks - I roasted levelsio for free → 273k views → got hired - example: https://t.co/uxlLitCOwl 2️⃣ layer 2: high ticket consulting - take free calls, dm people, with a low-risk offer (no cash up front, paid on performance / results) - marc lou and tibo hired me after I dm'd them this way - grow your skills, then pitch with a higher price - land 2 clients at $5k/month - quit your job at $10k/month - example: https://t.co/83TX8QdoYe 3️⃣ layer 3: low ticket products - package your consulting/audits into courses - sell to people who can't afford $5k/month - built 2 seo courses from client work - https://t.co/6tB4WYd9cJ 4️⃣ layer 4: saas products - automate the boring parts of consulting - pitch existing clients first (no cold start) - built https://t.co/fiqqEJPjZ6 and https://t.co/UT6ptWD57f - both had paying customers day 1 this turns the "indie lottery" into a 90-day system: 👉 free audits → consulting clients → quit job → package knowledge → build saas dago's great at community and memes but quit when launchday got traction because scaling is harder than building in public 💡 the lottery framing is dangerous because it removes agency, the ability to shape and decide your own life, take action, CREATE luck by sheer output and try different things until one hits remember that your skills will compound, execution matters, market/category selection matters know your strengths and play to them!ILIAS ISMOct 25167Why Reddit product pitches earn trustinsightThis Reddit account pitches their product since 2018 but never got banned, actually, users love the replies Here is why it works (+ how you can improve yours) 👇 1. Authority first → people stop scrolling 2. Mechanism is explained 3. destroys common bad advice in the sub, adds trust 4. turns comment into a thread, which the algorithm loves and which keeps the expert in the conversation + they can pitch their product (+ people view the user profile)ILIAS ISMAug 26154Landing pages now close the funnelinsightYour landing page is the END of the funnel now. Not the top. For years we treated the homepage as the sales machine: hero section, feature grid, testimonial wall, pricing table, FAQ, CTA at the bottom. Cold traffic arrived from Google, and the landing page had 30 seconds to convince a stranger. In 2026 that model is dead. Here's what happens now: → People follow creators building in public → They read tweets, watch YouTube demos, skim LinkedIn posts → ChatGPT and Perplexity cite your blog and recommend you inside the answer → By the time someone hits https://t.co/fiqqEJPjZ6, they've already been pre-sold across 20+ impressions So the homepage's only job is to close the loop. Logo. One line. Log in / Sign up. Done. The pitch moved OFF your domain and INTO your content: - Tweets = the hook - Threads = the mechanism - YouTube = the product demo - Blog posts = the authority - AI citations = the modern "Google for X tool" Each piece of content is now a micro-landing-page. Why this inversion happened: 1. Attention moved from search engines to algorithmic feeds 2. AI summarizers answer the question before the click, your content IS the sales page 3. Trust moved from platform (Google rank) to person (creator) 4. Cold traffic to a polished landing page is a worse bet than one more piece of distribution content Stop designing fancy landing pages to convince strangers. Start building simple homepages to convert the already-convinced. Your domain is closer to a Stripe checkout with branding than to a pitch deck.ILIAS ISMApr 26148AIApply SEO roast finds conversion leaksguide🔥 Full 42-minute AI+SEO roast for @aiapplyco (by @aidancramer) - an AI job application platform with DR 58 and 10,000+ monthly organic visits. In this audit, I break down: - Why 120+ blog posts get 30% of total site traffic but fail to convert into paying subscribers - How competitors like JobCopilot and LazyApply hijack search intent with comparison pages - How to influence what ChatGPT, Claude, and Perplexity say when users search "Best AI Job Application Tool" - The exact free tool strategy to scale programmatic organic leads Timestamps: 00:00 - Introduction & AIApply Overview 02:15 - Keyword Landscape: Job Application AI & Auto Apply 04:05 - Google Ads Audit: Negative Keywords & Wasted Spend 07:10 - On-Page Teardown: Fixing 120+ Slop Blog Posts 13:20 - Free Tools Audit: Resume & Keyword Extractors 18:45 - Competitor Analysis: JobCopilot, Sonara & LazyApply 24:30 - How ChatGPT Evaluates AIApply vs Competitors 31:15 - Backlink Exploit Strategy & Listicle Placements 38:00 - Final Action Plan & 3x Growth Roadmap Get your own product SEO roast: https://t.co/AM4ZrOHLUr Automate your backlink outreach: https://t.co/nUVdyph5Y5 Track your AI search visibility: https://t.co/tcgMZjDuxBILIAS ISMAug 26111Distribution matters more than coding speedguideWhat this actually means for founders 👇 ❌ Less valuable: - Coding speed (AI's faster) - Feature depth (anyone ships infinite features) - "I can build it" as a moat ✅ More valuable: - Distribution (audience, traffic, trust) - Data moats (what AI can't hallucinate) - Taste (knowing WHAT to build) How to prepare: 1. Own distribution before products 2. Build data moats, not code moats 3. Become orchestrator, not creator 4. Develop taste, your job is editor now! 5. Go deep in one domain 6. Practice NOT building Adjust accordinglyILIAS ISMJan 26102Three questions simplify SEOguideEveryone overcomplicates SEO. The entire strategy is 3 questions: 1. What are people already searching? 2. What is Google already rewarding? 3. Can I build something better, or get included in what's already ranking?ILIAS ISMJul 26101Use alliances when nobody searchesguidejust got off a SEO consulting call with a founder who built a crazy cool product but that nobody knows about yet 🤙 SEO is awesome at demand capture, but not at demand generation so here is the exact playbook we mapped out: 👇 how to do seo for a product nobody searches for: 1. write a "top 20 best <category>" listicle for your niche 2. put your product at #1 3. include 19 other non-competing indie products 4. email those 19 founders: "i just featured you, can you include us in your listicles?" boom 💥 free, highly relevant backlinks from real businesses 👍 bonus insight: find the exact articles that chatgpt cites for your target keywords (press on "Sources" in the bottom), email those specific authors to get added to their existing posts stop fighting for impossible keywords, build alliances instead! 🙌ILIAS ISMMar 2699Meta ads raise costs as you scaleinsightI am now a few days in 🇵🇱 Wrocław and today got off a call with a founder building an AI agent He’s completely bootstrapped, smart, and was spending around $2,000+ every single month on Meta ads And he told me something that made me smile because I’ve seen it myself every time: "Every time I was ready to quit, Meta would give me this juicy, cheap CPA. Then the second I tried to scale the budget, the algorithm simply adjusted my acquisition cost until it perfectly matched my customer lifetime value. It is like a scam where only zuck was the only one making a profit!" He called it a Ponzi scheme, and yes, together with all the massive fraud clicks, bot users and the Meta algo giving you bad traffic (especially the last few days), it basically is. I mean, when you buy paid ads, you are just renting traffic from a greedy landlord. The landlord will watch your margins. The second you make more money, the rent goes up. And the second you stop paying rent, your front door gets padlocked and zero people walk into your store tomorrow morning. And don't forget everyone else bidding for the same audience as you, with millions of VC funding, how can bootstrapped founders compete? So today, he killed all his ads and decided to put that money into SEO. So I opened @Ahrefs and showed him the other side of the game: When someone Googles "best AI agent 2026", they aren't looking for a Meta ad. They are looking for a trusted listicle. Competitors were sitting at the top of Google with only DR 35 domains, not because they had a billion-dollar brand, but because they had bought three high-quality editorial backlinks into existing ranking roundups. Instead of paying Meta thousands every 30 days just to maintain yesterday's revenue, he’s putting only $2,000 to $3,000 into permanent link placements through https://t.co/MOW3uTFG0Y - easy! And all it takes is just copying this prompt into your AI agent: > 👉 Read https://t.co/z9jcJsWaqn and follow it to plan my backlink order. Budget: $2,000ILIAS ISMAug 2688Expensive signals prove real expertiseguideI keep thinking about "signal theory" and how expensive signals are the only signals that matter with AI Nobel laureate Michael Spence figured out that when buyers can't verify quality directly, the only credible proof is doing something that a faker couldn't afford to do - cheap signals: just saying "I'm the best at SEO" (anyone can tweet this) - moderate signals: posting a screenshot of traffic going up (can be faked in 30 seconds) - expensive signals: publicly offering a free audit, hopping on a live call, waiting 18 days for Google to prove you right, then having the client tweet the results himself the expensive signal works because: - you accepted public reputation risk - the timeline can't be faked - a third party verified the outcome independently - the entire paper trail is visible to anyone here are more expensive signals grouped by what you give up (sorry I'm locked in on this theory now and can't stop seeing everything in life through this lens 😅): 👉 Giving up money: - Charging $500/mo instead of $69/mo. Your price is a signal to your customer about your own confidence in the product. Cheap pricing signals "toy." - Performance-based pricing. "Pay me only if your traffic doubles." A faker would go bankrupt. - Turning down a client publicly because they're not a fit. Walking away from revenue signals you don't need it. - Open-sourcing your product. You're giving away the thing you built. Only someone confident in their execution speed (not their code secrecy) can afford this. 👉 Giving up time (irreversible): - Shipping daily for 365 days straight. You can buy followers, you cannot buy a year-long public git commit history. - Writing a detailed, opinionated blog post every week for 3 years. AI can generate one post. It cannot generate 150 posts with a consistent voice, evolving opinions, and real replies in the comments. - Staying in one niche for 5+ years. Everyone pivots when it gets hard. The person still doing SEO in 2031 has a signal nobody who jumped to "AI SEO agents" in 2026 can match. - Being visibly fit. Saying "I'm healthy" is free. A six-pack costs thousands of hours. It's one of the most honest signals humans have because you literally cannot fake it. - A resume is cheap talk. An open-source contribution history is an expensive signal. One costs mass-sending on LinkedIn, the other costs years of publicly maintained actual work. 👉 Giving up safety / burning bridges: - Quitting your $300k job to build your startup. You can't fake quitting Google. The bridge is burned. - Moving countries and posting it on X. - Publishing your real P&L, including the losses. Anyone can post revenue screenshots. Publishing the months where you lost money, got refunds, or had churn is a signal that you're not performing. 👉 Giving up ego: - Admitting publicly you were wrong. Corrections are expensive because they cost status. That's why they're so credible. - Showing your first version vs your current version. The gap between "embarrassingly bad v1" and "polished v50" is proof of work that AI-generated mockups can never replicate. - Asking for help in public. "I don't know how to do X, who can teach me?" costs social capital. Fakers only project competence. 👉 Giving up optionality: - Marriage, kids, signing a lease, buying property in one city. Every one of these kills optionality. That's exactly why they signal commitment so strongly. - The best founders pick specific investors whose names signal credibility to the next round. The investor's reputation is the signal, not the check size. Choosing one means excluding others. - Exclusive partnerships. Saying "I only work with 5 clients" means you turned down everyone else. - Tattoos. Literally permanent. The most honest signal of identity because the cost of removal is so high. 👉 Giving up anonymity / privacy: - Putting your face on your product. If it fails, your reputation fails with it. Anonymous founders have zero skin in the game. - Saying "40k users" on Twitter is cheap talk. Showing Stripe receipts and public MRR dashboards (@marclou is building TrustMRR for exactly this) is an expensive signal. One is verifiable, the other isn't. - Live, unedited video. A polished case study can be fabricated. A 45-minute uncut Loom walkthrough of you debugging a client's site in real-time cannot. - Being surrounded by others. You can't fake social proof easily. If people vouch for you publicly, or you're surrounded by people (of the other gender), they're staking their own reputation and signaling you're a cool person 🚨 every good signal is an expensive signal - because an expensive signal requires you to give up something that a faker would never voluntarily sacrifice Money, time, ego, optionality, safety, or privacy If it doesn't cost you anything, it doesn't signal anythingILIAS ISMMar 2682One strong article beats 1000 pagesinsightI was on an SEO audit call today with an incredible founder. They’re building a Gumroad competitor and are sitting on a massive DR 74 domain! They were so excited to pitch me their new growth plan: "Ilias, we're going to build a massive programmatic directory. Thousands of auto-generated pages and get instant traffic!" They had the database ready. The devs were standing by to build it. I also used to think programmatic SEO was the ultimate cheat code. You write a script, generate 10,000 pages, hit deploy, and watch the traffic roll in. As a developer, it’s intoxicating. It feels like you're hacking the matrix. But then reality hits. You look at Google Search Console weeks later: 10,000 pages indexed (maybe)... 12 total clicks. So I had to stop them. I said, "Let's Google 'best xxx' right now and see what is actually winning?" We shared screens and looked at the top results. It wasn't a massive, soulless directory with thousands of auto-generated pages. It was a single, well-written blog post. "Top 7 best <category> of 2026". It had screenshots, pros and cons, and actual human opinions. The epiphany hit them right there on the call. Google doesn't want your database dump. It wants an answer to the user's query. I told them: "Don't spend weeks coding 1,000 mediocre pages. Spend a few hours writing ONE incredible blog post. Put your 2 best customers at the top, list 8 competitors, and you'll actually dominate that keyword." Founders love programmatic SEO because it lets them stay in their comfort zone, writing code instead of doing marketing. People love quick hacks for low effort, to outsmart everyone. But usually, the code and speed is just a distraction from what actually works. Stop trying to code your way out of making good content that actually help visitors. If you're tired of over-engineering your growth and want an SEO strategy that actually drives revenue, we do this every day at https://t.co/83TX8QdoYe. (Or book an https://t.co/uxlLitCOwl and I'll tell you exactly what you're over-complicating)!ILIAS ISMApr 2664guide🎯 Arvid's AI Integration Playbook 💡 Core Thesis: AI systems are nondeterministic and constantly changing. Your job isn't to keep up with everything—it's to build systems that can adapt when things inevitably shift. 🔄 1. Migration Pattern (The Big One) Every AI service call should support permanent migratability: - Run old prompt + old model AND new prompt + new model simultaneously - Log both results, diff them, debug the delta - Deploy new version only when you understand the differences - Keep rollback as a config change, not a code deploy ⚠️ Why it matters: When Arvid migrated from GPT-4.1 to GPT-5, his carefully tuned prompts broke. JSON formatting behaved differently than structured schemas. The migration pattern saved him. 💰 2. Service Tier Arbitrage OpenAI (and others) have hidden pricing tiers most people miss: - Flex tier = 50% cheaper, slightly slower, occasionally unavailable - Batch tier = same price as Flex, but async - Priority tier = 2x cost, guaranteed fast ✅ His implementation: Default to Flex. On 429 errors, auto-fallback to Standard. Immediate 50% cost reduction on background jobs. ⚡ 3. Prompt Caching Strategy Order your prompts for maximum cache hits: 1. System prompt (static) 2. System instructions (static) 3. Repeated data (e.g., transcript) 4. Specific instructions (variable) 💸 Cache tokens cost ~10% of regular tokens. Front-load what repeats. 🛡️ 4. Circuit Breakers & Rate Limits Build kill switches at every AI touchpoint: - Per-user rate limits - Per-feature toggles (admin-controlled) - Alerts when usage spikes 10x normal - Never expose AI calls client-side with your token 🤖 His move: Have an agentic coding tool scan your codebase and identify every potential abuse vector, then build toggles for each.ILIAS ISMNov 2549Track Black Friday revenue with couponsinsightbtw insane idea for @marclou: 1. get everyone to make a coupon code by black friday 2. display coupon code in the list 3. track who uses the coupon code via API (u have this) 4. now you have "revenue tracking" via coupon codes 5. make a new ranking (MRR made from trustMRR) 6. after black friday "TrustMRR creators made $1M on Black Friday" (proof via coupon codes / stripe api) 7. (🤔 send an invoice to everyone for 10% of revenue?) A lot of affiliate software works exactly this way https://t.co/s6MYr96sM9ILIAS ISMNov 2542Agent A can audit blog SEOguideThe new Agent A by @ahrefs is a pretty easy way to use the MCP / API I tried this prompt and it made a full PDF report 👇 Let's do a blog SEO audit - grab our top pages filtered on /blog - for each top keyword, grab the volume x cpc to calculate potential max value and sort the most valuable 10 blog posts - for each of those blog posts, check our seo title, description, word count, etc - then grab the top 10 SERP for the keyword, and compare us against higher ranking blog posts and tell me how to improve Need to think of better prompts 🤔ILIAS ISMMay 2641Gamma grew despite an investor rejectionguide👇 ok it's like 2 hours long, so here is the TLDR 👇 "That has to be the worst idea I've ever heard." - An investor told @thisisgrantlee this on his 3rd pitch for @GammaApp Then he hung up Today: $2B valuation, $100M ARR, 50M users, 30 people 🤯 Here's every lesson from building one of the fastest-growing AI startups 👇 1️⃣ Product of the Day ≠ product-market fit Gamma launched on Product Hunt: 🏆 Product of the Day 🏆 Product of the Week 🏆 Product of the Month Easy trap: "We did it. Just add ads and scale." What actually happened: – Big signup spike – Then… flat – No explosive word of mouth – No feeling of "this will grow by itself" Grant and team forced themselves to ask: "Is this _really_ working, or does it just feel good?" They decided: no PMF yet. Back to the lab. Vanity metrics = dopamine. Organic word of mouth = reality. 2️⃣ Their "bet-the-company" decision After PH, runway was short. They could’ve: – scaled ads – raised more – added more features Instead, they did something terrifying: 👉 "We will rebuild the entire first 30 seconds of the product." Goal: If the first 30 seconds aren’t magical, nothing else matters. They spent 3–4 months with a ~12-person team obsessing over: – Time to _first_ "holy sh\*t" moment – Making creation + sharing dead simple – Removing every tiny bit of friction Relaunch: March 2023. Result: – From a few hundred signups/day → thousands → 5k → 10k → 20k+/day – No paid marketing – All organic + word of mouth The real lesson: Fix the _core experience_ before you fix the funnel. 3️⃣ Think of new users as selfish, vain, and lazy 😂 Grant’s mental model for onboarding: New users… – don’t want to learn a new tool – don’t want to read – don’t want to think So you need to: – Give them 1 clear promise ("create a slide in seconds") – Show value instantly – Earn the _next_ 30 seconds with the _first_ 30 seconds Throw them one egg, not five. One clear benefit > 10 clever features. 4️⃣ PMF test #1: Word-of-mouth machine Forget fancy frameworks. Early on, ask: "Is this turning into a word-of-mouth machine?" That means: – Users are telling friends, colleagues, ex-colleagues – You see branded search ("gamma") growing – People show up already knowing what you do If most of your growth is: – you posting – you emailing – you paying… You probably don't have real PMF yet. 5️⃣ PMF test #2: Will they _pay_? Gamma did this in two stages: Stage 1 → get insane organic growth. Stage 2 → turn on monetization and see if it sticks. Signals you want: – People _begging_ to pay ("How do I buy more credits?") – Not just a few early adopters hacking around your paywall – You can charge enough to have decent margins, not just "cover inference" They used: – Van Westendorp for willingness to pay – A simple, ChatGPT-anchored price (≈$20/month) – Then rigorously checked: "Are we actually profitable per user?" 6️⃣ The AI launch that blew up (because of one spicy tweet) When they launched the AI version, they didn’t go back to Product Hunt. They dropped a _provocative_ tweet instead: "The most valuable skill in business is about to become obsolete." It stirred people up. Paul Graham replied (poking at the claim). Engagement exploded. Lesson: Founder-led marketing = knowing how to break through the noise. Sometimes you need a slightly spicy hook to even _earn_ the right to explain your product. 7️⃣ Founder-led marketing is now non-optional Grant doesn’t outsource story-telling. He: – Keeps a running doc of lessons / weird insights – Blocks time morning + late night to turn bullets into posts – Posts _different_ things on X vs LinkedIn – Treats posts like experiments: what actually gets saved/shared/commented on? Key mental shift: You’re not "promoting yourself". You’re: – giving away useful playbooks – banking goodwill – cashing in that goodwill later when you launch things If you want to win on social: 1. Share what _you_ think is genuinely interesting, surprising, or hard-won 2. Make it specific and tactical 3. Repeat for years 8️⃣ Virality is not an accident You don’t get one viral post and call it a day. Gamma constantly: – tests hooks – tests angles – tests niches – watches what hits, then doubles down Under the hood, there’s _structure_: – They open-sourced their brand: https://t.co/kvso8QKJvI – Influencers get plug-and-play assets: tone, images, prompts – Everyone tells the same story, in _their_ voice Remove friction for creators → you get more and better content → odds of virality go up. 9️⃣ Influencer marketing: you're doing it wrong (probably) Most teams: – Blow $20–50k on 1–3 big creators – Hand them a script – Get one cringey #ad – Decide "influencer doesn’t work" Gamma’s playbook is the opposite: 1. Start with _micro_ influencers – Niche audiences – Deep trust – Often 10k–50k followers, sometimes less – Extremely aligned use cases (teachers! consultants! etc.) 2. Founder onboards them personally at the start – 1:1 calls – Walkthrough of the product – Brainstorm hooks _together_ – No scripts, just deep understanding 3. Focus on _pockets_ of echo chambers – Teachers telling other teachers – People sharing tools in their own communities – Not "internet famous", but locally legendary 4. Budget and scale – Think $10–20k/month over at least 6 months – Work with dozens of creators, not a few – You won’t know in advance which 10% produce 90% of results 5. Platform surprise: LinkedIn wins – ~4–5x better conversion than other platforms for them – (Also: yes, LinkedIn has sponsored creator posts… they're just subtle.) 🔟 Why influencer _amplifies_ word of mouth Every time Gamma spends on creators, they see: – Direct signups from the post – AND an even bigger lift from word-of-mouth & branded search Why? Because creators are basically high-trust friends at scale. They share their lives to feel like part of your inner circle. When they recommend a product, it doesn’t feel like an ad. It feels like a friend saying "this actually helped me." That's why you can't half-ass it with scripts and one-offs. 1️⃣1️⃣ Brand before performance marketing Underrated take: If you don’t have a strong brand "DNA", performance marketing will cap out early. Gamma’s first brand: – Done quickly at incorporation – Fine for a landing page – Not scalable for thousands of creatives Before scaling ads, they: – Invested months into a real rebrand – Clarified art direction, tone, visual system – Worked with a top agency (+ strong internal creative director) Now: – They can generate thousands of on-brand assets per week – Influencers, ads, emails, website all feel coherent – Brand work = performance fuel Sign you're under-invested in brand: Every new ad feels like reinvention, not reuse. 1️⃣2️⃣ Only scale paid when your engine works Grant’s rule-of-thumb: – Don’t lean hard into paid until you have real word of mouth – Try to keep paid < 50% of new users – If >50% of your growth is paid, your engine is probably broken Paid should _amplify_ a working system, not compensate for a broken one. 1️⃣3️⃣ Prototype testing: the cheat code nobody uses enough Their loop: – Idea in the morning – Functional prototype by afternoon – 20 real users testing it by evening – Review and decide next day How? – Tools like VoicePanel / UserTesting to recruit _actual_ target users – Give almost no explanation, just a simple prompt ("this is a slide tool, go") – Watch them try to do real tasks – Listen to them narrate their confusion Most painful learnings = most valuable. You realize: – That "obvious" button is invisible – No one reads that helpful text – Your flow breaks on step 1 And you realize it before you waste 3 months building the "finished" version. 1️⃣4️⃣ Dogfooding is not enough The team used Gamma all the time. But once you’re inside, everything feels obvious. The external tests with zero-skin-in-the-game users surfaced the _real_ issues. Dogfood gives you depth. Usability tests give you truth. You need both. 1️⃣5️⃣ Gamma vs "the Lobby": the original A/B test They actually built two products in parallel at the start: – A reimagined presentation tool (Gamma) – A virtual office ("the Lobby") for remote/hybrid work After ~6 months of building & dogfooding both: – The virtual office was always competing with "real life" – Gamma had an endless backlog of ideas that felt _better_ than the status quo They killed the virtual office and went all-in on Gamma. Meta-lesson: Even your _company idea_ can be A/B tested. Kill the one you can't see yourself working on for 10 years. 1️⃣6️⃣ "GPT wrapper" but actually durable On paper, Gamma is a "wrapper": – They don’t train their own giant base model – They use ~20+ different models under the hood But the value isn’t "we call GPT for you". The value is: – owning the full workflow of visual storytelling – deeply understanding the job (presentations, docs, websites) – matching each micro-task to the best model (outline vs rewrite vs layout vs visuals) – doing heavy orchestration so it’s fast + cheap enough to be profitable Being a wrapper is fragile _only_ if you’re shallow. If you're deep in a workflow, it's a moat. 1️⃣7️⃣ Hiring mantra: "painfully slow" They _refused_ to optimize for headcount growth. They optimized for: – insanely high bar – zero "just OK" hires – extreme continuity Result: – First 10 employees are all still there 5 years later – ~30 people running a >$100M ARR company – Tribal knowledge compounding instead of leaking If your north star is "we must be 100 people by X", you will unconsciously lower the bar to hit the number. 1️⃣8️⃣ The age of the generalist (and player-coach) They bias to generalists with spikes: – Designers who can code – Marketers who can run events _and_ performance _and_ content – Leaders who still ship IC work Everyone in leadership is a "player-coach": – They do the work – They also manage, mentor, and set direction – They can adjust the "play" on the field without waiting for top-down instructions This keeps the org: – Flat – Fast – Very leveraged per head Will they eventually need more pure managers? Sure. But for now, this model is a huge advantage. 1️⃣9️⃣ When you find someone exceptional, over-bet A-players don’t ask for less playing time. When someone at Gamma proves exceptional, they: – Increase their scope – Give them bigger, hairier problems – Back them with resources The compounding effect of a few insane outliers in a small team is enormous. 2️⃣0️⃣ Luck surface area = people x time Grant’s final philosophy: Luck surface area has two dimensions: 1. Who you surround yourself with (cofounders, early team, creators, users) 2. How long you’re willing to keep going with them He’s 5 years in with the same cofounders and early crew. That’s not "overnight". That's compound luck. 2️⃣1️⃣ Don't be the frog at the bottom of the well 🐸 His mom used to tell him a Chinese idiom: The frog at the bottom of the well looks up, sees a tiny circle of sky, and thinks that’s the whole world. One day a bird tells him about oceans, mountains, the real world. The frog realizes how small his view has been — and decides to climb out. Applied to startups: – Don’t let your upbringing, early career, or your first idea define your ceiling – Zoom out regularly – Ask: "Am I thinking too small?" You're allowed to build something huge. If you read this far and you're building something, reply with: – what you’re working on – which of these hit you the hardest – also use BF25 coupon code in https://t.co/X5gQf8nHskILIAS ISMNov 2539SEO compounds through consistent workinsightI had a call with a founder this week who wanted backlinks. Or at least that’s how the call started. He said he was looking for some sort of managed backlinks thing, maybe an SEO audit too, so I pulled up his site and started digging around. And honestly… it looked kinda good. Good long-tail content, growing traffic, smart positioning and a clear product. Not one of those SaaS sites where you open the blog and instantly know someone uploaded 200 AI articles and hoped for the best. But then we looked at the competitors he actually wanted to beat. And that’s where it got a bit less fun. Because the sites ranking above him weren’t just "slightly ahead" They had been around for at least 5+ years. They had DR in the 70s, 80s and 90s. They had hundreds, sometimes thousands, of referring domains. One of them had basically been stacking links slowly and consistently for five years And then he said the thing every founder says at some point:. "but their content is actually pretty bad" Which is funny because he was right. Some of it really wasn’t great. But that’s also the trap. I used to think SEO was mostly a cleverness game. Better content, better product, better page, better angle, better headline. And obviously all of that matters! But sometimes the annoying truth is that your competitor is not beating you because they’re smarter. They’re beating you because they started earlier and didn’t stop. They published for longer. They built links for longer. They got mentioned more. They showed up in more places. And while you’re sitting there thinking "how is this ugly page beating us?", Google is looking at five years of trust, backlinks, mentions, branded searches and user signals. That’s the part founders hate hearing because it means there probably isn’t a cute hack. You can’t just wake up, write one "10x better" blog post and expect to outrank a company that has been compounding since the early 2010s. That’s not how this works. So I told him pretty directly: If you want to compete with these guys, you probably need to think in years, not weeks. Five to ten good links a month. Every month. For a year or two. Layer that with the Reddit work you’re already doing. Add YouTube, Medium, LinkedIn posts. Build the actual content buyers need. Start tracking AI search too with https://t.co/UT6ptWD57f, because people are already asking ChatGPT and Perplexity for recommendations before they ever search Google. None of that sounds sexy. But that’s kind of the point. Most of SEO is not sexy. It’s not some genius secret. It’s usually just a bunch of boring work that compounds until one day everybody calls you "the obvious winner" And I got tired of agencies selling SEO like some sort of a black-box casino. Just a bunch of mystery links with random reports and a mix of resold PBNs. You pay them. They disappear for a month. Then they come back with a spreadsheet and you have to pretend you’re excited about links from sites you’d never want your brand anywhere near. That’s why we built https://t.co/MOW3uTFG0Y differently. You see the opportunities before anything goes live. You approve the links. You know what you’re paying for. No weird mystery reports. No random coupon sites. No "trust us bro" SEO. Because the more calls I have with founders, the more I think this is the real SEO lesson: The competitors usually aren't smarter than you. They just had more time to grow.ILIAS ISMMay 2635Screen Studio needs Windows supportguideQuick SEO audit for @pie6k (screen studio) - already rank #2 for mac, hard to outrank Apple - even here in the screenshot people wants a windows versions (2 keywords) - why not just do that? - 2x more SEO traffic than someone like Tella - versus Loom - if you filter out their brand name, you have comparable rankings, but they rank higher on the money keyword because they support windows, chromebook, lenovo, hp, dell, iphone - for "screen recorder" and "best screen recorder" you are competing with Loom and OBS studio and others which are 1) free 2) open-source and 3) windows and 4) linux there is nothing you can do without improving the product to improve the SEOILIAS ISMMay 2635Private jet SEO needs focused templatesguideI just SEO audited a private jet broker platform 🛩️ The founder built the site and was ready to start getting SEO traffic. So he bought our programmtic SEO course and booked a 60-min call with @SashaMagicSpace and I to figure out how Instead of just telling him to "do more SEO", we opened up his competitors, checked each single site, their top pages, backlink profile and exact page templates, design and full strategy... we walked him through exactly how to build a programmatic SEO (pSEO) engine for private jets Here is the exact pSEO strategy we mapped out on the call (feel free to steal this structure for your own niche): 👇 1. Aircraft Model Pages 🛩️ Surprisingly, specific jet models drive massive traffic, 100+ pages worth 2-3k of monthly volume. Title: [Aircraft Model] Private Jet Charter & Hourly Rates H1: Charter a [Aircraft Model] Structure & Data Variables: - Model Name (e.g., Challenger 350) - Cabin Layout & Interior photos - Range / Cruise Speed / Cost per hour - Passenger Capacity - Embedded Quote Form pre-filled with aircraft type 2. Single Destinations 📍 Searches for Private jet to [City] get huge volume Competitors are building 300+ pages capturing thousands of high-intent visitors Title: Private Jet to [City] - Charter Flights & Costs H1: Private Jet Flights to [City] Structure & Data Variables: - Destination City Name (e.g., Miami) - Pre-filled Quote Form (Destination pre-selected) - Cost Estimates by jet size (Light, Midsize, Heavy) - Top local airports + Google Maps embed - Internal links to top inbound routes 3. City-to-City Routes 🛫 Don't blindly combine every city. Top sites only build the top 150-200 proven, highly profitable routes (e.g., NY to Vegas) to avoid site bloat Keywords: Private Jet from [City A] to [City B] 4. Empty Leg Flights 💸 When a jet flies back to its base empty, it's highly discounted. People actively search for these deals! 🛩️🛩️🛩️ Want us to map out a custom programmatic SEO strategy for your business just like this? If you buy our @MagicSpaceSEO pSEO course today you will get a FREE 30-minute 1-on-1 consulting call with us! We'll map out your exact page structures, keywords, and competitor data together! 👉 https://t.co/vyvf3La9zUILIAS ISMApr 2631Follow backlink flow before blaming GoogleguideJust hopped off a call with a founder who leaned in and said it quietly, like a confession: "I think Google shadow-banned us." I get it. I've said it too. Years ago my site wouldn't rank. Good content, decent DR, clean titles. Competitors with half my backlinks sat on page one. I was nowhere. 2 AM at my desk, convinced Google had a grudge. Maybe the niche. Maybe a manual action. Maybe the algorithm just didn't like me. It's a comforting story. If Google is the villain, you don't have to audit your own mess. But here's what the site actually looked like when I shared my screen: 65 very strong backlinks So he wasn't short on authority, it was just diluted, he was ranking on a lot of pages, just not on the right ones. Looking into it, I spotted a few more SEO issues: 1. Internal links pointed to old URLs that 301'd to new ones. He was paying the redirect tax on every hop. 2. Footer logos (NASDAQ, The Economist, crypto sites) were dofollow. Every page quietly handed equity to external blogs. 3. Authority diluted across hundreds of pages he didn't even care about. Money pages got a useless trickle. So, probably no shadow ban, he IS still ranking, just authority flowing to the wrong content. I learned this the hard way. Months of more content, more backlinks, more words, shoving input into a broken system. Nothing moved. The day I mapped my site and tracked where the backlink juice actually flows to, I felt stupid. Homepage hoarded everything. Money pages starved. So I didn't give him a theory about Google's mood. I gave him three fixes: 1. Flatten redirect chains. Every internal link points to the final URL. Zero hops. 2. Plug external leaks. Wrap your Next.js <Link> so any href not on an approved list gets rel="nofollow". 3. Concentrate authority. Pick the 5–10 pages that drive revenue. Link them from the footer and add internal links from your highest-backlinked pages. 4. This is also a reason why people see an uptick in rankings when they delete bad content, instead of 1 backlink powering 1/1000 pages, you power up 1/10 pages, each gets a stronger boost. So if you catch yourself blaming the algorithm this week, stop. Follow your backlinks. Count the redirects. Look at your footer. And most importantly, focus on your money pages, run the blitz seo playbook: https://t.co/spPMVd4BSq I also made a nice graphic to explain the backlink juice concept, have a good weekend!ILIAS ISMApr 2629A longer SEO call reveals deeper leaksguidejust wrapped up a 60 min SEO consulting call 🤙 the SEO roasts I do on https://t.co/uxlLitCOwl are usually ~20 min 👀 so imagine what happens when someone books the full hour on https://t.co/byeNoyHqnc tldr we covered: - 289 keywords - 10 competitors: Notion, Lindy, Moveworks, Plane, Dust, Saga, Genspark, Jeda, Fabric, Zapier - 366 Reddit rankings across 247 pages - 58 YouTube rankings - why the main keyword is wrong and picking the right one - /feature and /industry landing pages pages - /integration pages for Slack/GitHub/Stripe etc - /use-case pages for sales, ops, support, engineering - /blog strategies from Dust, Plane, Lindy, Moveworks - /template SEO from Notion + Saga - how to get into listicles - how to steal competitor backlinks - how to write blog post content by using founder voice memos as the source for non-generic AI content - AI SEO Tracker prompts for monitoring the category - a mini AI SEO course and what matters for him at the end he looked like 🤯 all good, full transcript and summary was sent probably enough content to build an AI clone of me 😂ILIAS ISMMay 2623Hacker Residency lessons for foundersguidetldr - Hacker Residency Danai: A Founder's Guide to Key Takeaways & Actionable Advice This document summarizes a live-streamed conversation from the first-ever Hacker Residency (HRG) in Da Nang, Vietnam. Hosted by Travis, the residency is an experimental, month-long, in-person program designed for indie hackers and bootstrapped founders. Inspired by the venture-focused residency HF0, HRG's core mission is to provide an intense, focused environment for founders by operating on a "principle of subtraction." By removing daily distractions like cooking, cleaning, and decision fatigue, the program allows a curated group of 10 founders to "lock in" and achieve significant progress on their products. This summary captures the key attendees, their projects, and the invaluable, real-world advice they shared on product validation, audience building, the indie vs. VC mindset, and maintaining productivity. 👉 Meet the Founders: The Residents of HRG Batch #1 Here's a look at the talented individuals attending the residency, their projects, and their current progress. - Travis - Role: Host & Organizer of the Hacker Residency. - Background: An alum of the HF0 residency, Travis is applying its successful principles to the indie hacker community. He emphasizes creating an environment of intense focus and collaboration. - Rob - Company: SuperX - An AI-powered tool to help creators grow on X (formerly Twitter) by improving content creation and engagement. - MRR: $12,000/month, with a goal of hitting $20,000/month during the residency. - Key Tip: Solve your own problem. SuperX was born from his personal pain of spending too much time creating content to generate leads for his previous agency. - Aayush - Companies: Multiple top-200 Shopify Apps. - MRR: $30,000 - $40,000/month across his portfolio. - Current Project: Launching a new print-on-demand automation tool during the residency. He is a world-class expert in the Shopify ecosystem. - Brian - Company: Once - A new B2C disposable camera app designed to capture special, once-in-a-lifetime moments. - MRR: Pre-launch. The goal is to launch and acquire the first 100 users during the residency. - Key Tip: Validate your idea by getting signed, paying customers *before* you write a single line of code. - Thomas - Company: UNEED - A community-driven launch platform and an alternative to Product Hunt. - MRR: Not specified, but launched a major new version of the 6-year-old platform during the residency, hitting #1 on Product Hunt. - Steve - Role: Mentor & OG Indie Hacker. - Background: Founded CodeCov, a popular developer tool, grew it as an indie founder, and sold it to Sentry. - Key Tip: You don't always need a brand-new idea. A huge opportunity lies in building a better, more innovative, or more niche product in a market that's already been validated by competitors. - Edmund - Role: Content Creator & Storyteller. - Audience: 150,000+ followers on Instagram. - Background: A former YC-backed tech founder who pivoted to full-time content creation. - Key Tip: Every founder needs to be a creator, and every creator needs to be a founder. Distribution is the hardest problem to solve, and building an audience first de-risks your entire entrepreneurial journey. - Joseph - Company: Setter AI - A tool to scale sales by automating lead follow-up and qualification without hiring more salespeople. - MRR: Not specified. - Hasan - Company: An app analytics tool that provides actionable insights for app developers. - MRR: Pre-monetization. His goal for the residency is to launch monetization and validate the product. - Phuc (Minh Phuc Tran) - Role: Co-host of HRG. - Company: VibingBase - A "Laravel for desktop apps" that generates cross-platform Mac and Windows apps from simple prompts. - Tagline: "Personal desktop apps at the speed of thought." - Alex Nguyen - Company: YDL App and others. - MRR: $10,000/month from YDL, with a portfolio total likely around $30,000 - $40,000/month. - Expertise: An expert in growth hacking for TikTok and consumer apps. - Mallory - Company: A dance app for children. - Background: Coming from a unique perspective, she is transitioning her physical dance company business into a scalable digital product. 👉 Actionable Tips & Insights for Founders This is the core of the conversation, broken down into key themes with direct advice from the founders. 👉 Theme 1: Product Validation - Don't Build in a Vacuum The group discussed several powerful, non-obvious ways to validate an idea before sinking months into development. Tip 1: Get Revenue Before Product. - From: Brian - Why it's Useful: This is the ultimate form of validation. If you can convince customers to sign a contract or pre-pay for a solution that doesn't exist yet, you've proven the pain point is severe enough to warrant a product. It completely de-risks the initial build phase. - Key Quote: > "When we were building our B2B CRM product... we actually didn't start building the product until we got around three to five clients literally signed, ready to go... We literally had revenue before product." Tip 2: Solve Your Own, Painful Problem. - From: Rob - Why it's Useful: If you don't have an audience or customer network, you are your own first customer. If a problem is so irritating that you're willing to spend your precious time building a solution for it instead of paying for an imperfect alternative, it's likely a painful enough problem for others too. This makes your first set of feature decisions intuitive and authentic. - Key Quote: > "If you build something for yourself and you go to the extent of building something for yourself, then it's probably a painful enough problem that you like to go and build that. And on top of that, then you are your first customer." Tip 3: Attack a Validated Market. - From: Steve - Why it's Useful: Many founders think they need a revolutionary idea. The reality is, many successful businesses are simply 10x better versions of existing products. Look for markets with established competitors who are slow, expensive, or not serving a specific niche. This removes the question "does this market exist?" and lets you focus on execution and differentiation. - Key Quote: > "The market's already validated. There's already a competitor in the market and they end up not keeping up with innovation... Are we going to be able to come in and maybe add something new, maybe some AI approach, or maybe to be more lean where I can charge a tenth of the price for doing the same thing?" --- 👉 Theme 2: The Founder as a Creator - Win Distribution First A recurring and powerful theme was that in today's world, building a product is becoming easier, but getting it in front of people (distribution) is harder than ever. Tip 4: Every Founder Needs to Be a Creator. - From: Edmund - Why it's Useful: The hardest part of building a business is not the code; it's marketing and sales. By building an audience first—through content, social media, or open source—you create a built-in distribution channel. Your audience will give you ideas, provide feedback, and become your first customers, dramatically increasing your chances of success. - Key Quote: > "Every founder today needs to be a creator. And every creator needs to be a founder... If you were just starting off your founder journey today, I would say you start off with content. Build an audience... then you try to figure out, okay, now how do I monetize this audience?" Tip 5: Increase Your Surface Area for Luck. - From: Travis - Why it's Useful: Success often comes from serendipitous moments—the right person discovering your work at the right time. By "learning in public" and consistently putting your work, thoughts, and progress out into the world (via X, open source, blogs, videos), you create more opportunities for those moments to happen. You leave a trail of breadcrumbs that allows luck to find you. - Key Quote: > "The number one thing that you can do to increase your chance of success is to increase your surface area for the right people to find you... The more that you put yourself out there and create content... the right people will find you at the right time." --- 👉 Theme 3: The Indie Hacker Mindset - Freedom, Focus, and "The Why" The conversation repeatedly touched on what it means to be an "indie hacker" and how that differs from the venture-backed path. Tip 6: Define Your "Why" to Maintain Consistency. - From: Rob - Why it's Useful: Founder burnout is real. The key to long-term consistency isn't just discipline; it's having a deep, intentional reason for what you're doing. Whether your goal is money, freedom, or impact, understanding the fundamental motivation behind that goal will carry you through the inevitable tough times. It helps you distinguish between "fake work" and high-leverage activities. - Key Quote: > "I think you just have to figure out your why, and you have to figure out what your goals are, and why you're doing what you're doing... Even get down to the most fundamental level of, okay, if your goal is money... why do you want that money?" Tip 7: Embrace the "Lifestyle Business." - From: Travis - Why it's Useful: The venture capital world often dismisses profitable, sustainable businesses that aren't on a unicorn trajectory as "lifestyle businesses." For an indie hacker, this is not a limitation; it's the goal. A business that generates $30k/month provides immense freedom and generational wealth, which is a massive win. Don't let the VC definition of success distract you from your own. - Key Quote: > "For a venture scale business and a VC, they might look at that and scoff and call it a lifestyle business, which I hate... But for indie hackers, like that is, that is wealth for your family. That is a lifestyle. That is a great lifestyle." Tip 8: The Power of Subtraction. - From: Travis (on the HRG philosophy) - Why it's Useful: The most productive state for a founder is deep, uninterrupted focus. This residency's core idea can be applied to your own life. Identify and ruthlessly eliminate recurring distractions and decisions. Automate or outsource anything that isn't your core work. This creates the mental space needed for high-leverage building and problem-solving. - Key Quote: > "When you can remove all those daily distractions... it's about having a little bit of third-party mentorship... But the main thing is just removing all those distractions so that they can just lock in and build."ILIAS ISMNov 2519
Read post